Any student who has studied through English / Hindi / Gujarati Medium and has passed HSCE (i.e. 12th Standard) Examination in Science or General stream with English as one of the subjects from any recognized Board can join BBA (MM) Program.
The medium of instruction is "English" A student is required to fulfill the attendance criteria of minimum 75% as per university norms, failing of which, the student will not be eligible for appearing in the examination.
To create an understanding of the basic concept of marketing management and business management (Domain Knowledge)
Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
Students will able to understand and resolve inter-personal dynamics (Leadership and Team Spirit)
Students will be able to do make appropriate decisions in a given business situation (Decision Making)
Students will be able to serve society with upmost integrity (Business Ethics and Socialism)
Students will be able to manage business successfully (Entrepreneurship)
Programme Educational Objectives (PEO)
Teaching core concepts of marketing and the role of marketing in business and society.
To understand how organizations identify customers and their wants/needs.
To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process.
To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment.
To apply key frameworks and methods, and develop analytical skills to solve marketing problems.
To provide you with a firm foundation in marketing theory and marketing lexicon.