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BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT)

Course Details

The BBA (Marketing Management) Progaram is a 3 years (6 Semesters) Full Time Bachelor of Business Administration (Marketing Management) Degree Program.

Fee and Institute

Tution Fees

₹ 60000 /- per year

Contact No.:

+91- (M) 9427319439
+91- (M) 9265061501

Email

admission.vmpcms@ganpatuniversity.ac.in

Intake

30

Eligibility

Any student who has studied through English / Hindi / Gujarati Medium and has passed HSCE (i.e. 12th Standard) Examination in Science or General stream with English as one of the subjects from any recognized Board can join BBA (MM) Program.
The medium of instruction is "English" A student is required to fulfill the attendance criteria of minimum 75% as per university norms, failing of which, the student will not be eligible for appearing in the examination.

Programme Outcome

  • To create an understanding of the basic concept of marketing management and business management (Domain Knowledge)
  • Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
  • Students will able to understand and resolve inter-personal dynamics (Leadership and Team Spirit)
  • Students will be able to do make appropriate decisions in a given business situation (Decision Making)
  • Students will be able to serve society with upmost integrity (Business Ethics and Socialism)
  • Students will be able to manage business successfully (Entrepreneurship)

Programme Educational Objectives (PEO)

  • Teaching core concepts of marketing and the role of marketing in business and society.
  • To understand how organizations identify customers and their wants/needs.
  • To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process.
  • To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment.
  • To apply key frameworks and methods, and develop analytical skills to solve marketing problems.
  • To provide you with a firm foundation in marketing theory and marketing lexicon.

Syllabus

Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Fundamental of Management(G/F/M) regular 1A01FOM 4 Read More
Principles of Economics(G/F/M) regular 1A02POE 4 Read More
Foundation of Accounting(G/F/M) regular 1A03FOA 4 Read More
Foundation of Statistics(G/F/M) regular 1A04FOS 4 Read More
Critical Thinking for Manager(G/F/M) regular 1B05CTM 4 Read More
Basic Communication Skills(G/F/M) regular 1B06BCS 2 Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Marketing Management(G/F/M) regular 2A01MAM 4 Read More
Organizational Behavior(G/F/M) regular 2A02ORB 4 Read More
Financial Statement Analysis(G/F/M) regular 2A03FSA 4 Read More
Business Communication(G/F/M) open 2B05BUC 4 Read More
Foundation of Computer Application(G/F/M) open 2B06FCA 2 Read More
Business Statistics(G/F/M) regular 2A04BUS 4 Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Human Resource Management(G/F/M) regular 3A01HRM 4 Read More
Financial Management(G/F/M) regular 3A02FIM 4 Read More
Management Accounting for Managers(G/F/M) regular 3A03MAM 4 Read More
Sales and Distribution Management(MM) regular 3A04SDM 4 Read More
Advertising Management( MM) regular 3A05ADM 4 Read More
Advanced Computer Application(G/F/M) open 3B06ACA 2 Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
BUSINESS LAW(G/F/M) regular 4A01BUL 4 Read More
BUSINESS RESEARCH METHODS(G/F/M) regular 4A02BRM 4 Read More
BUSINESS ETHICS AND CORPORATE GOVERNANCE(G/F/M) regular 4A03BEG 4 Read More
Brand Management (BBA MM) regular 4A04BMT 4 Read More
Rural Management (BBA MM) regular 4A05RUM 4 Read More
DISASTER MANAGEMENT(G/F/M) regular 4B06DIM 4 Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Production and Operation Management(GEN/FS/MM) regular 5A01POM 4 Read More
Taxation (GEN/FS/MM) regular 5A02TAX 4 Read More
Basic Econometric(GEN/FS/MM) regular 5A03BAE 4 Read More
Retail Marketing Management (MM) regular 5A04RMM 4 Read More
Project – Company Analysis (MM) regular 5A06PCA 4 Read More
Consumer Behavior (BBA MM) regular 5A05COB 4 Read More