BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) (Hons.)
Syllabus
| Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
|---|---|---|---|---|---|
| Fundamental of Management (MM) | Regular | 1A01FOM | 4 | MM |
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| Principles of Economics (MM) | Regular | 1A02POE | 4 | MM |
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| Foundation of Accounting (MM) | Regular | 1A03FOA | 4 | MM |
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| Foundation of Statistics (MM) | Regular | 1A04FOS | 4 | MM |
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| Critical Thinking for Manager (MM) | Open | 1B05CTM | 4 | MM |
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| Basic Communicatio n Skills (MM) | Open | 1B06BCS | 2 | MM |
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| Basic Communication Skills (MM) | Regular | BSEC101 | 2 | NEW SYLLABUS |
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| Digital Fluency (MM) | Regular | BAEC102 | 2 | NEW SYLLABUS |
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| Foundation of Accounting (MM) | Regular | BGEN103 | 4 | NEW SYLLABUS |
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| Foundation of Statistics (MM) | Regular | BGEN104 | 4 | NEW SYLLABUS |
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| Fundamentals of Management (MM) | Regular | BGEN105 | 4 | NEW SYLLABUS |
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| Indian Culture and Science (MM) | Regular | BVAC101 | 2 | NEW SYLLABUS |
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| Principles of Economics (MM) | Regular | BGEN101 | 4 | NEW SYLLABUS |
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| Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
|---|---|---|---|---|---|
| Marketing Management (MM) | Regular | 2A01MAM | 4 | MM |
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| Organizational Behavior (MM) | Regular | 2A02ORB | 4 | MM |
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| Financial Statement Analysis (MM) | Regular | 2A03FSA | 4 | MM |
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| Business Statistics (MM) | Regular | 2A04BUS | 4 | MM |
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| Business Communication (MM) | Open | 2B05BUC | 4 | MM |
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| Foundation of Computer Application (MM) | Open | 2B06FCA | 2 | MM |
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| Marketing Management (MM) | Regular | BMAR101 | 4 | NEW SYLLABUS |
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| Business Statistics (MM) | Regular | BGEN108 | 4 | NEW SYLLABUS |
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| Organizational Behavior (MM) | Regular | BGEN109 | 4 | NEW SYLLABUS |
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| Financial Statement Analysis (MM) | Regular | BFIN101 | 4 | NEW SYLLABUS |
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| Business Communication (MM) | Open | BAEC101 | 2 | NEW SYLLABUS |
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| Leadership and Personality Development (MM) | Regular | BSEC103 | 2 | NEW SYLLABUS |
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| Legal Awareness (MM) | Regular | BVAC102 | 2 | NEW SYLLABUS |
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| Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
|---|---|---|---|---|---|
| Marketing Management (MM) | Regular | 2A01MAM | 4 | MM |
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| Human Resource Management (MM) | Regular | 3A01HRM | 4 | MM |
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| Financial Management (MM) | Regular | 3A02FIM | 4 | MM |
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| Sales and Distribution Management (MM) | Regular | 3A04SDM | 4 | MM |
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| Advertising Management (MM) | Regular | 3A05ADM | 4 | MM |
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| Advanced Computer Application (MM) | Regular | 3B06ACA | 2 | MM |
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| Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
|---|---|---|---|---|---|
| Business Law (MM) | Regular | 4A01BUL | 4 | MM |
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| Business Research Methods (MM) | Regular | 4A02BRM | 4 | MM |
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| Brand Management (BBA MM) | Regular | 4A04BMT | 4 |
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| Rural Management (BBA MM) | Regular | 4A05RUM | 4 |
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| Disaster Management (MM) | Open | 4B06DIM | 4 | MM |
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| Project – Company Analysis (MM) | Regular | 4A03PCA | 4 | MM |
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| Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
|---|---|---|---|---|---|
| Production and Operation Management (MM) | Regular | 5A01POM | 4 | MM |
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| Taxation (MM) | Regular | 5A02TAX | 4 | MM |
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| Basic Econometric (MM) | Regular | 5A03BAE | 4 | MM |
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| Retail Marketing Management (MM) | Regular | 5A04RMM | 4 |
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| Consumer Behavior (BBA MM) | Regular | 5A05COB | 4 |
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| Business Ethics and Corporate Governance (G/F/M/B) | Regular | 5A06BEG | 4 |
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| Subject Name | Subject Type | Subject Code | Subject Credit | Subject Comment | Attachments |
|---|---|---|---|---|---|
| Business Analytics (MM) | Regular | 6A01BUA | 4 |
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| International Business Strategy (MM) | Regular | 6A02IBS | 4 |
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| International Marketing Management (MM) | Regular | 6A03IMM | 4 |
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| Digital Marketing (MM) | Regular | 6A04DIM | 4 |
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| Marketing Research Project (MM) | Regular | 6A05MRP | 4 |
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| Problem Solving Technique (MM) | Open | 6B06PST | 4 |
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