Dr. Dharmesh Gadhavi is an assistant professor in the area of marketing at V. M. Patel College of Management Studies, Ganpat University. He has more than 16 years of teaching and research experience. He has done his Graduation in Chemical Engineering from Nirma Institute of Technology, Gujarat University in 2003. He has done his post-graduation in Business Administration with marketing specialization from S.K. School of Business Management, North Gujarat University, Patan in 2006. He has completed his PhD in the field of management and in the area of Cause related marketing from North Gujarat University in 2015. He is interested to explore research areas like digitalization in marketing practices, Service marketing, Retailing, Societal marketing. He has attended many national and international conferences. He has published several papers in the many scholarly journals including Journal of Retailing and Consumer Services, International Review on Public and Non-Profit Marketing and International Journal of Business and Emerging Markets. He also has more than 11 awards for best research papers, young researcher award, and best researcher award (GUNI: President award) in his credential. Apart from this, he is an ad-hoc reviewer in many reputed journals like Marketing Intelligence and Planning.