Faculty of Management Studies

• PO1 To create an understanding of the basic concept of marketing management and business management (Domain Knowledge)
• PO2 Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
• PO3 Students will able to understand and resolve inter-personal dynamics (Leadership and Team Spirit)
• PO4 Students will be able to do make appropriate decisions in a given business situation (Decision Making)
• PO5 Students will be able to serve society with upmost integrity (Business Ethics and Socialism)
• PO6 Students will be able to manage business successfully (Entrepreneurship)

PSO

• PSO 1 Demonstrate critical thinking skills in understanding marketing issues and problems related to business firm.
• PSO 2 Acquire fundamental knowledge of designing marketing strategies.
• PSO 3 Apply selling skills in a clear, concise, coherent and professional manner in dynamic business milieu.
• PSO 4 Strengthen customer relationship management in emerging business economy.

• PEO I Teaching core concepts of marketing and the role of marketing in business and society.
• PEO II To understand how organizations identify customers and their wants/needs.
• PEO III To comprehend marketing decisions, based upon the combination of product, price, promotion, and distribution elements. In this course, you will study consumer and industrial markets and understand the value of the marketing mix in the marketing planning process.
• PEO IV To understand marketing is carried out by an organization to meet the requirements of domestic and international buyers, both households and businesses, within the bounds of ethics and the legal environment.
• PEO V To apply key frameworks and methods, and develop analytical skills to solve marketing problems.
• PEO VI To provide you with a firm foundation in marketing theory and marketing lexicon.