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Faculty of Management Studies

BACHELOR OF BUSINESS ADMINISTRATION (MARKETING MANAGEMENT) (Hons.)

Program Details

The BBA (Marketing Management) Progaram is a 4 years (8 Semesters) Full Time Bachelor of Business Administration (Marketing Management) Degree Program.

Fees

Tuition Fees

₹ 60000 /- per year

Contact No.:

+91- (M) 6352332506

Email

admission.vmpcms@ganpatuniversity.ac.in

For International Students

Fee for SAARC & OTHER ASIAN ₹ 60000
Fee For International $ 2000

Eligibility

Any student who has studied through English / Hindi / Gujarati Medium and has passed HSCE (i.e. 12th Standard) Examination in Science or General stream with English as one of the subjects from any recognized Board can join BBA (MM) (Hons.) Program.
The medium of instruction is "English" A student is required to fulfill the attendance criteria of minimum 75% as per university norms, failing of which, the student will not be eligible for appearing in the examination.

Program Outcome

  • PO 1    Create an understanding of the basic concept of business management (Domain Knowledge)
  • PO 2    Develop a capability to practice and demonstrate the gathered knowledge (Communication and Professionalism)
  • PO 3    Understand and resolve inter-personal dynamics (Leadership and Team Spirit)
  • PO 4    Make appropriate decisions in a given business situation (Decision Making)
  • PO 5    Serve society with upmost integrity (Business Ethics and Socialism)
  • PO 6    Start and / or Manage business successfully (Entrepreneurship)
  • PO 7    Apply the various concepts, theories and models in the area of marketing.
  • PO 8    Help the students to enhance their employability for jobs in the area of marketing.

PSO

  • PSO 1    Demonstrate critical thinking skills in understanding marketing issues and problems related to business firm.
  • PSO 2    Acquire fundamental knowledge of designing marketing strategies.
  • PSO 3    Understand and analyse a complex set of marketing problems.
  • PSO 4    Strengthen customer relationship management in emerging business economy.
  • PSO 5    Apply selling skills in a clear, concise, coherent and professional manner in dynamic business milieu.
  • PSO 6    Identify the internal and external influences on consumer behavior, understand the processes of consumer decision making.

Program Educational Objectives (PEO)

  • PEO 1    Make students understood basics of management, accounting and communication
  • PEO 2    Maintain a commitment to lifelong learning, staying abreast of evolving business trends and practices to remain relevant and effective.
  • PEO 3    Equip the students with the necessary knowledge, skills, and experiences to thrive in various business roles across different industries.
  • PEO 4    Give professional education and training to the students of management & entrepreneurship to exploit ever growing opportunities in the field of management.
  • PEO 5    Build the wide range of knowledge in the areas of management, accounting concepts and techniques to meet the current and future requirement of the industry.
  • PEO 6    Help students to become good citizens with a strong value system and ethics.

Syllabus

Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Fundamental of Management (MM) Regular 1A01FOM 4 MM Read More
Principles of Economics (MM) Regular 1A02POE 4 MM Read More
Foundation of Accounting (MM) Regular 1A03FOA 4 MM Read More
Foundation of Statistics (MM) Regular 1A04FOS 4 MM Read More
Critical Thinking for Manager (MM) Open 1B05CTM 4 MM Read More
Basic Communicatio n Skills (MM) Open 1B06BCS 2 MM Read More
Basic Communication Skills (MM) Regular BSEC101 2 NEW SYLLABUS Read More
Digital Fluency (MM) Regular BAEC102 2 NEW SYLLABUS Read More
Foundation of Accounting (MM) Regular BGEN103 4 NEW SYLLABUS Read More
Foundation of Statistics (MM) Regular BGEN104 4 NEW SYLLABUS Read More
Fundamentals of Management (MM) Regular BGEN105 4 NEW SYLLABUS Read More
Indian Culture and Science (MM) Regular BVAC101 2 NEW SYLLABUS Read More
Principles of Economics (MM) Regular BGEN101 4 NEW SYLLABUS Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Marketing Management (MM) Regular 2A01MAM 4 MM Read More
Organizational Behavior (MM) Regular 2A02ORB 4 MM Read More
Financial Statement Analysis (MM) Regular 2A03FSA 4 MM Read More
Business Statistics (MM) Regular 2A04BUS 4 MM Read More
Business Communication (MM) Open 2B05BUC 4 MM Read More
Foundation of Computer Application (MM) Open 2B06FCA 2 MM Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Marketing Management (MM) Regular 2A01MAM 4 MM Read More
Human Resource Management (MM) Regular 3A01HRM 4 MM Read More
Financial Management (MM) Regular 3A02FIM 4 MM Read More
Sales and Distribution Management (MM) Regular 3A04SDM 4 MM Read More
Advertising Management (MM) Regular 3A05ADM 4 MM Read More
Advanced Computer Application (MM) Regular 3B06ACA 2 MM Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Business Law (MM) Regular 4A01BUL 4 MM Read More
Business Research Methods (MM) Regular 4A02BRM 4 MM Read More
Brand Management (BBA MM) Regular 4A04BMT 4 Read More
Rural Management (BBA MM) Regular 4A05RUM 4 Read More
Disaster Management (MM) Open 4B06DIM 4 MM Read More
Project – Company Analysis (MM) Regular 4A03PCA 4 MM Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Production and Operation Management (MM) Regular 5A01POM 4 MM Read More
Taxation (MM) Regular 5A02TAX 4 MM Read More
Basic Econometric (MM) Regular 5A03BAE 4 MM Read More
Retail Marketing Management (MM) Regular 5A04RMM 4 Read More
Consumer Behavior (BBA MM) Regular 5A05COB 4 Read More
Business Ethics and Corporate Governance (G/F/M/B) Regular 5A06BEG 4 Read More
Subject Name Subject Type Subject Code Subject Credit Subject Comment Attachments
Business Analytics (MM) Regular 6A01BUA 4 Read More
International Business Strategy (MM) Regular 6A02IBS 4 Read More
International Marketing Management (MM) Regular 6A03IMM 4 Read More
Digital Marketing (MM) Regular 6A04DIM 4 Read More
Marketing Research Project (MM) Regular 6A05MRP 4 Read More
Problem Solving Technique (MM) Open 6B06PST 4 Read More